Shared social value is comprised of three elements that all come together to strengthen a company’s social business front:  those three aspects are technology, marketing, and social streams.  All of them are of equal importance, and they will be absolutely critical to all companies that want to stay fresh and relevant through 2012.  You might have noticed in reading some of the more popular business magazines so far that...

Social media has changed the way people do business in America.  Indeed, it has forever altered the landscape of business networking worldwide.  I remember back in the mid to late 1990s, when I first started hearing URLs in radio advertisements, and it seemed everyone who was anyone had a website and a cool, easy to remember URL that you could overhear on the radio during the morning or evening commute.  I would get home, and sometimes...

Have you ever dreamed of owning a small business and calling all the shots, right from the comfort of your own home? Most Americans do, a recent study finds. The old adage that “small business is the backbone of America” seems to have stuck with people over the years, and for many, the idea of owning a home based or family business continues to epitomize the American dream. With money tighter than ever before for most people,...

Whatever your industry, if you are in business there has very likely never been a time in history more conducive to closing up shop for good in the wake of what many analysts have referred to as The Second Great Depression, and even optimists have called a most tragic economic downturn.  The stakes are high for everyone, and there are many advantages for getting out of competitive markets now, before greater losses are sustained or...